One of the most challenging areas of marketing to get right. If you get it right then the business is profitable, customers are happy and are likely to come back and be amenable to further puurchase in the near future. Get it wrong and the house of cards falls down. Customers are happy because you potentially go out of business and deprive them of the products and services they were able to obtain from you. Your suppliers are at risk. You business failing also makes them vulnerable, and rather than creating a sustainable future, which is often what businesses aspire too, everything goes belly... Read More →
Why Should You Publish a Marketing Newsletter? If selling your services or products requires creating and maintaining a relationship with your customers, you should consider publishing a company newsletter. It is a powerful, multipurpose marketing weapon. Custom newsletters generate sales leads, establish bonds with customers, stimulate corporate productivity, better involve your vendors in serving your joint customer and even attract media attention. Your customers and prospects will enjoy getting to know all about your company from a professionally written and designed custom newsletter that... Read More →
Planning Your Advertising Strategy Most marketing plans include some type of advertising — depending upon your budget it may be as simple as some targeted classifieds or more elaborate display ads in trade or consumer publications. The Small Business Administration offers some valuable (and free) information about the fundamentals of planning an ad campaign. Before jumping in and buying ad space, ask yourself the following four key questions during your planning stages: • What do I want my advertising to accomplish? • Who should my advertising speak to? • What should... Read More →
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One of the most challenging areas of marketing to get right. If you get it right then the business is profitable, customers are happy and are likely to come back and be amenable to further puurchase in the near future. Get it wrong and the house of cards falls down. Customers are happy because you potentially go out of business and deprive them of the products and services they were able to obtain... Read More →
Why Should You Publish a Marketing Newsletter? If selling your services or products requires creating and maintaining a relationship with your customers, you should consider publishing a company newsletter. It is a powerful, multipurpose marketing weapon. Custom newsletters generate sales leads, establish bonds with customers, stimulate corporate productivity, better involve your vendors in serving... Read More →
Planning Your Advertising Strategy Most marketing plans include some type of advertising — depending upon your budget it may be as simple as some targeted classifieds or more elaborate display ads in trade or consumer publications. The Small Business Administration offers some valuable (and free) information about the fundamentals of planning an ad campaign. Before jumping in and buying ad space,... Read More →
This is a marketing Basic2 test Read More →
Here’s a Quick Question: What is the main propellant of practically any business – the mechanism that keeps it alive and thriving? If your answer is marketing congratulations!! And I’m happy to tell you that you’re one of the few people in business that understand this fundamental truth. If your answer wasn’t marketing then here is a quick explanation that could provide you with... Read More →
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